BTS x UNICEF: The Love Myself’ Campaign is now #ENDviolence until 2022

BTS x UNICEF: The Love Myself’ Campaign is now #ENDviolence until 2022
Mar 5, 2021
3:04 pm

International K-pop sensation BTS has officially renewed their ‘Love Myself’ campaign with UNICEF to #ENDviolence for youths and chidren globally.

Image via BTS Diary


Love Myself Campaign

(The first anniversary of ‘Love Myself’ campaign in 2018 since it was first launched in 2017) Image via Love Myself


I’m sure that even non BTS fans were aware or at least heard of the ‘Love Myself’ campaign that was launched with UNICEF back in 2017. It was a huge project and partnership between BTS and UNICEF with a portion of all sales from BTS’ ‘Love Yourself’ album series being donated to support UNICEF (wow, BTS!).

(The ‘Love Yourself’ albums) Image via Pinterest


The group also went to release exclusive merchandise to further promote the ‘Love Myself’ campaign with the proceeds being channeled to UNICEF’s #ENDviolence campaign.

Lastly, BTS committed to donate $500,000 USD to UNICEF each year since 2017 with a total of  $2 million USD to the fund (only kings can relate).

(BTS attending the 73rd session of the United Nations General Assembly at U.N. headquarters on Sept. 24, 2018) Image via Billboard


Since the ‘Love Myself’ campaign has now been renewed, the group has released a special announcement film together with UNICEF. The announcement film shows BTS thanking their fans and the K-pop community for their support to end violence.

Watch the special announcement below!


Credits to Allkpop for the initial coverage.

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