Leading Korean beauty brand THE FACE SHOP continues its quest for a young personality who embodies the brand’s ethos of real, natural beauty. The #EcoBeautySquadMY Campaign, now almost at the semi-finals, sees only 30 participants remaining out of the original 100 shortlisted applicants.
As part of the campaign’s objective to add value to the participants, the shortlisted entrants were chosen to attend Malaysia’s first ever series of virtual workshops, beginning with an introductory course, followed by three thematic sessions. Each workshop saw virtual eliminations taking place, from 100 participants, to 70, to 55 and now 30 participants for the semi-finals.
Each thematic workshop, led by campaign mentor Venice Min, an entrepreneur and advocate for female empowerment, offers participants live demonstrations, hands-on product trials and targeted challenges, together with advice from seasoned guest speakers.
“The #EcoBeautySquadMY Campaign has been a wonderful journey, to interact and share my experience with all the participants in every workshop. I’m very proud of all of them. It has been a very enriching experience for me, and I am glad that I was able to be their mentor.” said Venice.
In the semi-finals which is currently running from 16-22 November, the participants will be tested in an online challenge that will require them to apply all their new-found knowledge to stay ahead. Eventually, only 10 lucky finalists will remain to participate in a full-day finale event on 12 December, comprising a series of challenges more demanding than any they have experienced before, while followers get to vote for their favourite finalist. At its conclusion, the Grand Prize winner will be announced, who will receive a comprehensive Grand Prize package including a 12-month contract with THE FACE SHOP, 12-month supply of THE FACE SHOP’s range of products, a DSLR camera and a year’s worth of gym membership worth up to RM20,000.
For more information on THE FACE SHOP and the #EcoBeautySquadMY Campaign, visit www.thefaceshop.com.my or follow the official social media channels www.facebook.com/thefaceshopmalaysia & www.instagram.com/thefaceshopmalaysia.